Before AgentPress, we were a services firm building custom AI agents for B2B SaaS revenue teams. Each project started with a customer's process and the work they wanted to improve.
Then something happened that I couldn't ignore.
The standing ovation
I was at the company kickoff for one of our customers, HiveMQ, an enterprise SaaS business. Their executive leadership team was demoing the agents we'd built for onboarding, support, and sales development. People applauded as they walked through the tools.
Then they showed our business value assessment agent. It generates a quantified business case for a prospect in seconds, using financial data specific to that account.
150 people gave it a spontaneous standing ovation. I'd never seen anything like it at a corporate event.
After the event, investors and partners who had been in the room contacted me to talk about the business case agent and how it could help their teams.
What we learned from the work
We launched AgentPress on Labor Day 2025. Our early plans covered several customer-facing agents, from onboarding to renewals. The customer work that came before the launch gave us a useful starting point.
The HiveMQ project made the value of a well-chosen workflow easy to see. It gave us a way to think about where to start with a customer: find work that matters to the business and understand what it takes to get it done.
That means spending time with the team using the software. Their systems, approval rules, and exceptions are part of the job. We build around those details so the agent can complete useful work.

